He was actively involved with KALA, Kerala Arts & Literary Association, United Kingdom, with whom he shared a deep rooted association, sharing their vision encouraging their various activities to promote the state’s culture in a faraway land. He wrote KALA’s signature song that is played each year during the lamp lighting ceremony at the Annual Day, named the literature and cinema appreciation club “Nadumuttam”and contributed to various activities. He loved interacting with the young and the old, helping them in their efforts to connect with their roots.

As a writer and editor, he had been lending his insightful voice to several publications after his retirement from Malayala Manorama, offering guidance and writing thoughtful columns on a variety of topics. Through his diverse activities, Chowallur played an indispensable role in shaping and revitalizing the art and cultural scene of this state.